Sacred Cow

An asset, position, or project which is considered protected by management. Often this investment is presented as "off-limits" or non-negotiable.

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Cash cow
A company that pays out all earnings per share to stockholders as dividends. Or, a company or division of a company that generates a steady and significant amount of free cash flow.

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Simple prospect

An investment opportunity where a certain initial wealth is placed at risk and only two outcomes are possible.


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