Like an Edsel
A failure. Ford Motor Company introduced the Edsel with great fanfare in the 1950s. The car was based on out-of-date research and contained gimmicks rather than added value for consumers and was a dismal failure. |
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Constant-growth model
Also called the Gordon-Shapiro model, an application of the dividend discount model which assumes (a) a fixed growth rate for future dividends and (b) a single discount rate.
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