Interactive marketing

Any marketing method that uses electronic communication between the marketer and customer. Web sites, and consumer electronic kiosks are examples of interactive marketing.

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NOPAT

Net operating profit after taxes. Can be calculated as: NOI x (1 - T) where NOI is the net operating income and T is the marginal tax rate applicable to a line of business. NOPAT is essential to the calculation of economic value added (EVA)


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