Institutional investors

Investors other than individuals, such as pension plans, banks, mutual funds, and life insurance companies. Because such investors buy large blocks of shares, they are often given substantial trading cost discounts.

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Retail investors individual investors
Small investors who commit capital for their personal account.

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Seasonal Adjustment

A statistical technique used to remove the effect of normal seasonal fluctuations in data so underlying trends become more evident. For example, the seasonally-adjusted unemployment rate smoothes out the changes in unemployment due to the typical seasonal hiring in the summer and layoffs in the winter for workers in industries such as agriculture and construction.

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