Four P's
Product, price, promotion, place. Also referred to as the marketing mix. |
Similar financial terms
Four-firm concentration ratioThe sum of the portions of sales, value added, assets, or employees held by the largest four firms in an industry. A measure of competitiveness according to the structural theory
Big Four
In the UK, the Big Four refers to the four large clearing banks: Lloyds TSB, Barclays Bank, HSBC and Royal Bank of Scotland.
