Equivalent annual cost. The net present value (NPV) of cost divided by an annuity factor that has the same life as the investment

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Each way
On both purchase and disposal, as of a broker's commission.

A decline in prices following an advance. Opposite of rally.

Overreaction hypothesis
The supposition that investors overreact to unanticipated news, resulting in exaggerated movement in stock prices followed by corrections.

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Market Mix

The description of the four P's of marketing - i.e. Price, Place (Distribution), Product, and Promotion as it applies to a particular commercialization plan.
  • Product. The product is the full bundle of goods and services offered to the customer. This includes the appearance, functionality, and support or non-tangibles the customer will receive. The physical product itself is part of ...

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